I Built A Website, Now What?

website optimization

Congratulations on building a website!  That is the first step on your journey to online success, one that most people simply do not take.

Now that you have your site up and running, you are probably wondering, okay, I built a website, now what?  Well, I am going to outline some important tips below.  At the end, you will be well on your way to having a legitimate online business that is ready for success!

I am going to assume you have a niche already selected.  If not, please review How To Choose A Niche For A Website and then come back here to continue.

Optimizing Your Site for Visitors

 website optimization

If you have your site built but have not yet optimized it for visitors, then we need to start with that.  It is crucial to understand site optimization from the start and not have to backtrack and worry about making changes later.  This is an ongoing process and the sooner you understand how it works, the better for you, your site and your visitors:-).

As defined by Webopedia, website optimization is simply how well your site functions.  You are looking for that perfect balance between positive visitor usability and increased business success.

Is your site design easy to navigate

I always recommend streamline site designs for anyone who is just starting out. There are many different options available to you and trying to go for the coolest look may not always be optimal for your business.  Obviously niche selection has a lot to do with type of site design you go with but no matter what, the site should be easy to navigate.

I recommend keeping the background white, the navigation menu straightforward, the side bar informative and not overly filled with sales ads and banners.  In addition, always include a Contact page.  These suggestions will enhance your visitor’s experience.

Does your website load quickly

Most visitors will not stay on a slow loading site long enough to see it if it takes too long.  By too long, I mean more than a couple of seconds.  Too many plug ins, flashy type advertising and certain video items will only hinder your sites load time.  Click here to test your site’s speed and see how you rank among the majority.

Privacy Policy

A privacy policy is a must and if you use affiliate links, you must include an affiliate disclosure that is easy to find (some include this on their privacy policy).  Both can be a page on your site and I recommend keeping them off your main navigation menu.  You can include via a side or footer bar widget depending on how your site builder works.  Click here to review a free privacy policy.

Comments

comments user engagement

Comments = Visitor Engagement

Unless for some reason, you are not looking for user interaction/engagement, I always recommend having a comments area for your posts (pages are optional). Engaging comments are critical to your site trust and will help with rankings.

Remember to always respond to every comment in a timely manner.  I also recommend a spam blocker plug in to assist with keeping the spammers comments off your site.  Even though you will be moderating the comments, a spam blocker comes in useful and will save you time.

Personal Image

Include an image of your self on your site.  This is often done on the about me page.  You want to build your brand and using a tasteful image of yourself is the best way to do that.  Also, do not leave the gravatar logo as your image when responding to comments.  Make sure it is your image as people want to follow and do business with real people.

Speaking of Images

Do not forget to label them with a description, an alt tag/descriptive tag.  Google bots can only crawl words so if your images are not labeled, they will not get indexed and/or ranked.  This is another way to obtain traffic to your site.  Include a keyword if you can and only if it makes sense, but either way, don’t forget to label the images.

Social Media

Include social share on your website, make it easy for visitors to share your awesome content.  This will not only increase traffic but you will gain site trust/authority with search engines, which will in turn increase ranking.

I do not recommend spamming family and friends, but having a social media presence will only help with traffic, and it’s free, so why not?  When used correctly, Pinterest, LinkedIn, FB, Twitter, Google + are all great sources of free online traffic to your site.

Don’t Forget about You Tubeyou tube

You Tube has become a very real source of traffic.  Like Google, You Tube has millions of searches and views every single day.  Incorporating video into your marketing strategy in the right way will only make you better and give you a leg up on the competition.

Make sure your site is Mobile Friendly

Google is now reviewing sites for this feature as part of their updated ranking algorithm.  It will hurt you if you site is not mobile friendly.

Speaking of Google…..

  • Sumbit your site to Google Analytics to track how your visitors react to your site
  • Submit your site to Google Webmaster Tools to track how your site performs
  • Submit a site map to Google, Yahoo, Bing

Online Marketing TipTip:  If you are not tracking your sites data, you are never going to be successful long term.   Not sure how to submit your site to Google, refer to How To Submit My Site to Google and watch the short video.

 
 

Keyword Based Content

Create keyword based content daily if possible but no less than 3x per week.

As a new site, you must acquire site trust and authority with regular, high quality content (at least 1k words) that is original.  By original, I mean no copying, spinning, PLR etc.  This is a must.

Ensure keyword research is a part of your content marketing strategy.  For more on this topic, please refer to How To Do Keyword Research For Content Marketing.

Internal Links

Create internal links pointing to various pages within your site where relevant.

This is an important step to improving your search engine rankings that many tend to overlook.  In addition, internal links within your site creates additional traffic to other pages/posts.  As with anything, do not overdue it. Think about your visitors and include as needed to enhance the visitor experience.

External Links

Create external links for the same reason

Having a link going away from your site is okay.  External links to sites such as Wikipedia for instance will create site trust and authority.  Again, use when it makes sense.  Nothing is to be overdone.

URL’s

Do not change the name of a page/post URL once published.

This is super important.  Once indexed, the URL is basically written in stone.  If you change it, that original link will no longer work but will still be available for visitors to find.  In addition, your sites progress will be hindered as a result of switching up URL’s.  So, if you must make a change, ensure a 301 redirect is done to fix a broken link.

Links – Call To Action

Do you have a Call To Action within your posts and if so, is the link set up correctly and pointing to the right page?

If you have ever been on a site and were ready to move forward with an offer only to find a broken link or a link that took you to something completely different than what you thought, then you know that as a visitor, you are more than likely going to leave the site at that point.   Check and make sure any call to action is set up correctly and pointing to the right place.

Final Thoughts – Next Steps

If all of this website optimization stuff seems overwhelming and you feel that you are paralyzed with the amount of information, that is okay and completely normal.  I personally went through a free Get Started course that included 2 free sites and hosting!  This is where I obtained basic training and applied what I was learning one step at a time.  I definitely recommend it for anyone who is struggling with next steps.

Do not get to the point of taking no action because you feel overwhelmed.  If you would like to learn more, please visit my Wealthy Affiliate University review page.  I go into great detail about the program as well as how you can get started with 0 dollars (no credit card required).

Please leave a comment below with any questions.  I would love to hear about your online experiences especially for those who are just starting out.  All comments are welcome and will be responded to.

Have a great day!

 

 

11 comments

  • Well just looking at your professional website not only gives me ideas for how to build my own website, but it also shows what can be achieved if we follow the instructions given to us by Kyle.

    I personally can offer no advice to such a well laid out website as yours but can only hope to achieve the same standard as yourself.

    Can I please ask how long it has taken you to build such a website?

    Roger

    • Hi Roger
      Thank you for commenting. I love to hear that my site gives you inspiration for your own site. That is awesome! I personally look at sites all the time for different ideas, it really helps since I am by nature not a very creative person.

      I built the same in July. I wanted to offer beginner’s site to online marketing that will hopefully help others with getting up and running as well as avoid the multitude of scams that unfortunately exist out there today.

      Thanks again, and hope to see you around here again soon. Have a great day!

  • Hey! Great post you have created here.
    This type of information comes very handy if you create a website and don’t know what to do next. I like how you write, it’s easy to understand.
    I’m sure many people will find this article useful and interesting as I did.
    Thanks for sharing this and have a great day!
    Cheers and good luck

    • Hi Kush,

      Yes, it is all the little things that you tend to not know when creating your first website. There is a lot of knowledge needed to ensure your site is up and running to its fullest potential, which is why wealthy affiliate has been so life saving for me. I hope this will help others.

      Thanks for commenting. Have a great day!

  • Hi there,

    A really good, well informed post.

    Many people are so unsure as to the next steps and what to do to make a website better, especially when they first start out. This will help loads of people!

    By the way was is the recommended test speed for a site?

    Thanks for the info!

    Stacey

    • Hi Stacey

      Thank you for commenting. I appreciate it and glad you found my post useful. Everything that goes into creating a website/online business can be overwhelming; however, if you just take each thing one at a time, it is much easier to handle. Every day I tackle something I do not know but want to learn more about all in an effort to improve my business. You simply cannot learn everything overnight.

      The optimum load time for a website is going to be less than 5 seconds, and honestly I would say no more than 3 seconds. Most of us are just not patient enough to wait and will move on after that short amount of time. In my experience, too many plug ins will definitely have an adverse affect on load time so that is the first thing I advise people to check if experiencing issues.

      Have a great day and thanks again for stopping by.

  • Hello There
    This is a great and informative article. This is great for beginners to affiliate marketing and even people that have done it for a while. You really worked hard on this post and it shows. I wanted to know what is an effective way to earn site trust because mine is still at 0 percent and I want to know, but your post was great. Keep up the good work

    • Hi Marc

      Thank you for your comments. I am happy to hear you found it informative.

      Site trust is all about time. Google needs to know that your site is trustworthy and that just takes time. Keep writing quality content at least 1-2 times per week and make sure you have a comments section as visitor engagement is very important.

      Also, you want to make sure you have submitted and verified your site with Google as well as submit a site map to help speed things up. Just remember, don’t give up before you get started:-).

      If you need help getting submitted, you can check out my video walk through below.

      http://freedomwithaffiliatemarketing.com/how-to-su

      Have a great day and let me know if you have any other questions.

  • Wow!!! Great website very, informative and educational. I think your page is well laid out and the great pictures break the reading up and help with your wording. I have a very long way to go to get to your standard. this website is very professional and goes into great depth on how to become an Affiliate marketer. How long has this taken you to do? I am very impressed and I wish you good luck in your new career and may it be a success.
    Sean

    • Hi Sean

      Thank you for the kind words. I really appreciate it. But, in all honesty I have a long way to go as well. No matter how much experience you have, learning how to market online is an ongoing process. We can always improve by learning from others. The good thing is that I do enjoy it a lot so that helps:-).

      I have been working on this particular site for about 2 months now. I only work on one site at a time to ensure I can be fully committed. I wanted to create a site for those who are just starting out in this business and hopefully help them not only learn the basics but to help with avoiding all the scams that are out there today.

      Have a great day and hope to see you back again soon.

  • Great explanation about the importance of after steps to be implemented when a website is built. Thanks a lot.

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